Content Creation
With every client or brand I work with, content creation is by far my favorite aspect of the process. Brainstorming ideas, creating concepts, and producing concepts is a process I’m very familiar with. I’m proud to share I have done it with every single brand I have worked with and managed.
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Vivrelle
I worked with Vivrelle for over a year promoting their site on my social media mainly through my stories. They then asked me to create a reel showcasing one of their designer hand bags, and that reel can be viewed here.
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Nordstrom Rack
Nordstrom Rack invited me to come into their store and create a reel centered around my typical shopping experience at Nordstrom Rack. Made the reel personable, relatable, and promoted how fun it is to shop in store at Nordstrom Rack. You can watch the reel here.
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Living Proof
As a creator with very curly hair, I was thrilled to work with Living Proof to promote their curly haircare. The brand loved my content and you can view it here.
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Good American
The Good American team approached me to create sponsored content for both Instagram and Tiktok to promote their flare denim. I created video ideas, reviewed it with the Good American team, and then posted to both Instagram and Tiktok. The content did very well with one of the posts getting 15.5k views. You can view the Tiktok posts here and here!
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Anthropologie
Anthropologie invited me to come into their store and show off their new holiday pieces. I created a “try on with me” type of reel that a lot of Anthropologie’s consumers like to see. You can view it here.
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Cupshe
Cupshe came to me with the request to create content to promote their swimwear. I worked with the Cupshe team on picking the swimwear, deciding the concept of the content, creating the content, and reviewing the analytics. The content received over 50k views. You can see the post here!
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Netflix
I was approached by the Netflix Film PR team to create sponsored content to promote the Netflix film “Woman In The Window” on my “This Wild Amazing Life” Instagram page. You can see the post here!
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Ana Luisa
I worked with the jewelry brand Ana Luisa to create sponsored content to promote their brand + a sale on my Youtube channel. I created a video concept, reviewed it with the Ana Luisa team, and posted the content on my channel. You can see the video here!
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ILIA Beauty
Ilia Beauty is one of my favorite beauty brands so I was very excited to work with them on sponsored content to promote their mascara. It was an awesome opportunity to work with a brand I loved previously. You can view the post here!
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John Frieda
As a woman with naturally curly hair, I was thrilled when the John Frieda team came to me with the opportunity to create sponsored content for them. I worked with the John Frieda team to create the concept of a “get ready with me” type of video where I showed off the John Frieda products and how well they worked on curly hair. The post was received very well, and you can see it here!
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Fresh Beauty
Natural beauty company, Fresh Beauty, approached me with the task of creating organic content to promote several of their skin care products. We collaborated over the content strategy and ideation. You can view the post here!
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Becca Cosmetics
Before Becca Cosmetics was purchased by Smashbox cosmetics, I had a great opportunity to work with the Becca team promoting their lipstick line. You can see the post here!
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DuHope Rwanda
DuHope is an ethical brand that creates opportunities for Rwandan women to exit sex work. It is an incredible nonprofit that I love to support. I was thrilled when they came to me and asked me to create organic content for Instagram promoting their jewelry. It was a wonderful collaboration between the DuHope team and me. You can see the post here!
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Free People
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Schlotsky's
For Schlotsky’s the main purpose of the content they asked me to make was to promote their parternship with Cinnabon. They asked me to make content sharing my honest review and trying Cinnabon on camera. You can watch the reel here.
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Rotel
Rotel and I worked together on a reel centered around how to use Rotel in a recipe. I chose to make homemade chili and film the process. You can watch the reel I created for Rotel here.
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Shipley Donuts
Shipley Donuts asked me to create content centered around my “go to” Shipley order. Check out the content here.
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Pepper Place Market District
As the Director of Digital Communications at FRED Communications by Design, I was in charge of all of the content for Pepper Place. Pepper Place is a shopping and restaurant district in Birmingham, AL. I created content for the district as a whole but also created content for all the businesses housed at Pepper Place. You can see the content I created from 2022 - 2023 here.